St. Pierre Team Library

Use this page as the table of contents.

Start with the navigation guide, then use the pipeline map to understand stage flow. SOPs explain how the work gets done. Content, sales, creative, ads, and ops dashboards are grouped below by the job they support.

Fast path by question

New person: open Start Here, then SOP Library.
Where is a task in the business? open Pipeline Map.
What do we sell? open Offer & Pitch.
How are clients performing? open Campaign Scorecard.

Start Here

Orientation and the business operating map.

Start Here

first

New-hire navigation guide for locating docs, SOPs, pipeline diagrams, checklists, credentials, and ownership rules.

Open when: someone needs the map before doing work.

Pipeline Map

flow

Business pipeline overview plus Marketing, Creative Ops, Setter, Sales, Client Ops, and Client Success stage diagrams.

Contains: stage cards, context drawers, SOP links.

SOP Library

how

Single operating map of procedures, owners, open gaps, needed videos, and function-level standards.

Use for: finding the procedure behind a task.

Automation Map

systems

Cheatsheet for scheduled jobs, database jobs, GitHub-style ETL, and agent-owned work.

Use for: knowing what runs where and what owns it.

Grow The Business

Offer, sales, content, and creative references.

Offer & Pitch

sales

The offer ladder, mechanism, guarantee economics, qualifier, discovery framework, objection handling, and sales-call anchors.

Use for: sales calls, offer cleanup, and team alignment.

Content OS

brand

The St. Pierre content operating system: identity, pillars, voice, topics, formats, cadence, KPIs, and infrastructure.

Use for: planning and judging content output.

Topic Library

ideas

The topic bank organized by content pillars, mechanisms, problems, and contractor-growth themes.

Use for: choosing what to record next.

9 Mechanism Scripts

scripts

Script structures for the core AI-First Contractor mechanisms across demand, sales, and operations.

Use for: YouTube, reel, and VSL scripting.

Quality Bar

Ads, creative standards, and winning examples.

Video Ad Standards

Production rules for subtitles, AI usage, voice, scene order, footage sourcing, niche-specific checks, and pre-ship QA.

Use for: approving or rejecting creative.

Meta Ads Standards

ads

Ads Manager scan rules, naming, duplication sequence, geo-targeting strategy, and troubleshooting standards.

Use for: launch and optimization checks.

Winning Ads Ledger

proof

Archived winner reference showing what performed, including spend, CPL, leads, and relative movement.

Use for: finding angles worth reusing or remixing.

Control Room

Dashboards and system-health references.

Campaign Scorecard

live

All active St. Pierre client ad metrics in one dashboard: spend, leads, CPL, qualified, CPQBC, transfer rate, worst-first.

Use for: client performance review and triage.

Data Health

data

Source freshness and integrity monitor template for checking whether the data layer is reliable.

Use for: finding stale or broken source tables.

Conversation Coverage

ghl

Conversation ingestion coverage reference: stale clients, daily coverage, and contact-vs-conversation drift.

Use for: checking whether CRM conversation sync is complete.

Drift Log

reliability

System drift board for API quirks, stale data, missing helpers, live patches, and scope issues.

Use for: tracking things that can quietly break operations.