team.stpierre.ai / internal

Creative Production pipeline for stpierre.ai. Read it two ways: how it runs today by hand, and what it becomes when agents run it.

Creative Production Builder build

Turn a brief into launch-ready creative. This page reads two ways: how it runs by hand today, and what it becomes when agents run it.

What this is
The pipeline that makes ads and posts from a brief.
Master pipeline
Builder — Collins builds it.
KPI
# New Creatives
What Collins does here
Learn both sides. Then close the gap between them.
Read time
4 min
Legacy — read this first
The old B2C client-creative track is dead. There is no outside client list. All creative now serves St. Pierre's own funnel and the 5 shows: The Bet, Big Mike, The Giveaway, The Viewpoint, and Proof. The "B2C → Client Ops" branch on the stage map below is stale. Keep it only as history.
Two ways to read this pipeline

How it runs today

Human SOP (the by-hand process)

Agent-run end state

What Collins automates

What is already live
LIVE Content Strategy Agent — picks what to make
LIVE Repurposing Agent — turns one video into many posts
LIVE sp-organic-publisher — posts one piece a day
LIVE Hardened statics system — makes image ads
LIVE 11 carousel templates
LIVE 3 B-roll libraries — stock clips to cut from
The gap Collins builds
BUILDING Get the daily slate running end to end: newsletter, organic post, one AI-UGC, carousel, and tweet/note statics. (AI-UGC = an AI-made, user-style video)
BUILDING Build the self-improving hook loop. Hooks are still hand-picked.
GATED The queue auto-filler waits on an approval gate.
BUILDING Lock the format specs — like what a tweet-style static looks like — so agents stay inside them.
Who owns what
Collins builds + runs

Builds and runs the content and production agents. Closes the gap above.

Akash records + approves

Records the flagged face and voice items. Approves each wave before it ships.

Standards Collins must obey
Verified counts
Status key
LIVE Built and running now.
BUILDING Being built now.
GATED Waiting on an approval gate.
LEGACY Old EyeFly-era model. Dead. History only.
LATER Held on purpose until a trigger fires.
What you do next
  1. Read both columns. Know the by-hand flow and the agent end state.
  2. Start with the daily slate. Get it running end to end.
  3. Keep every hook and creative inside the standards above.
Stage map — reference only
This is the by-hand stage map, kept as a picture of the flow. The "B2C → Client Ops" branch is stale — there are no outside clients. Click any solid stage to open its steps.
Primary KPI: # New Creatives
Creative Request from the brief
  • Write the brief — angle, format, funnel stage
  • Register the hook before you build
Brief Received Akash Assign within 48h
  • Make the creative per brief — save a draft to the review folder
In Production Akash + agents 3–5 business days
  • 3-second hook, clear offer, CTA, brand, placement size, Meta rules
Ready for Review Akash Review within 24h
Needs Revisions
  • Note the fixes — redo and re-upload with a new version name
  • Deliver the creative — update the tracker
  • B2C → Client Ops (legacy — dead)
Ready to Launch Collins # New Creatives
Active stage
Terminal branch
Trigger / input
Creative Production Pipeline · stpierre.ai